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From Our Labs
Bringing Amway's customers behind the scenes in a social friendly way!
From Our Labs is a social-first campaign focused to educate Amway's audience of business owners and and customers about the work that goes into their favorite products. The planning process took place over months of interviews with scientists, multiple tours of labs facilities in both Michigan and California along with script creation of each story. After two weeks of shooting, we went into a long post-production phase where we refined each of our 37 videos over the course of multiple rounds with our agency partners.
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