In my current position as a Social Media Specialist at Amway, I have developed creative direction on a wide range of campaigns, from global product launches to informative video series such as From Our Labs. Every campaign was made specifically for social media, following brand guidelines set by internal partners and developed in partnership with external agency support. 

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In addition to global campaign projects, I also run all global social media accounts for Amway Global and Artistry, which have a combined following of over 1 million users. This includes editorial calendar management,  caption copywriting, responding to messages, and re-sharing user generated content (UGC).